Eltjana Shkreli has a background in urban planning, and she is the co-founder of GO2 Sustainable Urban Planning Organization, an innovative entrepreneurship in Shkoder region. Her friends and she returned to their hometown after 18 years to bring a new coherent approach for the city development. The challenge remains how to assess the assets, like human resources (youth), natural and cultural heritages in the economy for the local community, therefore they focused not only on urban planning issues, but even in the tourism sector developing sustainable creative projects and offering tourist services.